Can I make a baby registry without Amazon?
Yes. Diaper Reveal is a free baby registry with no account and no app where you paste the product link from any shop, such as Target, Walmart, John Lewis, Argos or a local boutique. Guests open that exact page, claim the gift so nobody doubles up, and buy it there.
What your registry does
A ready checklist
Start from a checklist of the things babies really need — feeding, sleeping, diapering, clothes, bath, health and safety, gear, nursery and play — whether you are pregnant, adopting or welcoming a baby through surrogacy.
Gifts from any shop
Checklist items open a search in a store in your country. For anything else, paste a product link from any online shop and it goes on your list.
One link for WhatsApp
Share a single link in the family group. Guests open it in the browser — no app, no account.
No double gifts
A guest leaves their email and claims a gift, so everyone else sees it is taken. You get a gift tracker with each giver's note and a thank-you list.
"We already have it"
Bought the cot already? Mark it as already have — it still counts on your checklist, and guests never see it as something to buy.
Private delivery address
Add the address gifts should go to. Guests see it only after leaving their email, then copy it in one tap at the shop's checkout.
Baby-name voting
Put your name shortlist on the registry; family suggest names and vote.
Baby size by week
Add your due date and the registry shows how many weeks pregnant you are and how big the baby is this week.
Free, in 36 languages
No fees, no account. Each guest reads the registry in their own language, and both parents can manage it.
Which shops can I use instead of Amazon?
Any online shop that has a product page. The registry keeps the link as you pasted it, and guests open that exact page.
- Paste a link from any shop: a big retailer, a department store, a baby boutique or a brand's own site, in the US, UK, Canada, Australia or anywhere else.
- Mix shops freely: a pram from one store, a cot from another, clothes from a local shop, all on one list.
- The ready checklist opens a search in a store in your country, which is often Amazon. To keep Amazon off your list, use the checklist to remember what you need, then add the products by pasting links from the shops you prefer.
Guests always buy from a shop in the parents' country, so the gift is delivered to you like a local order.
How it works
1. Start your registry
Choose pregnancy, adoption or surrogacy, add your name, an optional due date and photo. Takes about two minutes. We email you a private link to manage it.
2. Add gifts
Tick items on the ready checklist, paste links from any shop, add help gifts like meals or babysitting, and mark what you already have.
3. Share one link
Send it on WhatsApp or anywhere. Guests claim a gift with their email, buy it in your country's store and copy your delivery address at checkout.
Why not tie a registry to one store?
A store's own registry only holds that store's products, so family who shop elsewhere cannot add anything else. A link-based registry lets you choose the best price and the shops that deliver to you. It is free, with no account and no app for guests.
Baby registry without Amazon: your options compared
| Diaper Reveal | A store's own registry (Target, Walmart, John Lewis) | Universal registries (Babylist, Zola, GiftList, BabyWish) | |
|---|---|---|---|
| Price | Free for parents and guests | Free to create, check the store's terms | Free to start, check each service's terms |
| Account or app for guests | None: guests open a link in the browser | Often the store's account or app | Varies by service |
| Shops you can use | Any shop, by pasting the product link | Mostly that store's own products | Many shops, by link or browser tool |
| Amazon on the list | Only if you paste an Amazon link | No | Optional |
| Family abroad | They claim a gift, then buy in a shop in your country | Depends on the store's delivery | Varies by service |
Also planning a gender reveal?
The registry pairs with our free online gender reveal party: family join from any time zone on their phones, play a short game, and the winner reveals boy or girl live.
Questions about the registry
Can I make a baby registry without Amazon?
Yes. Paste the product link from any online shop and it goes on your list as it is. Guests open that exact page to buy it, and claim it so nobody doubles up.
What is the best baby registry that is not Amazon?
It depends on what you need. A store registry such as Target's fits if you will buy only there. A universal registry such as Babylist, Zola or Diaper Reveal lets you mix shops on one list; Diaper Reveal is the one with no account or app for guests and no fees.
How is Diaper Reveal different from Babylist or Zola?
All three let you gather gifts from several shops. Diaper Reveal is built for a single shareable link that guests open without an account or app, and it sits next to a free online gender reveal party. Check Babylist's and Zola's own sites for their current features and terms.
Which stores work, such as Target, Walmart or John Lewis?
Any online shop with a product page works, because the registry stores the link you paste. That includes large retailers, department stores, local baby shops and brand websites.
Can I combine gifts from different shops on one registry?
Yes. Items from any number of shops sit on one list, and you share a single link.
Is it really free?
Yes. No fees, no account and no app. Some store links, mostly the Amazon search links on the checklist, are affiliate links, so the store may pay us a small commission; the price for guests does not change.
Who can see our home address?
Only guests who leave their email see your delivery address, and they can copy it at the shop's checkout. It is never shown publicly.
Can family in other countries use it?
Yes. They open your link from any country and buy from a shop in yours, so the gift is delivered locally.
Start a registry with the shops you choose
Two minutes, free, and one link for the whole family.
Shopping the sales? Read the Black Friday baby registry guide 2026.