Diaper Reveal vs a John Lewis baby gift list: a UK comparison
John Lewis's Wish List (it replaced the older Gift List) is free with a John Lewis account, and guests can check out without one. It lists John Lewis products. Diaper Reveal is a free UK gift list taking any shop, with no account at all. Buying mostly at John Lewis? Use theirs.
Competitor facts checked 7 Nov 2026 from www.johnlewis.com/our-services/gift-list. Anything not on their pages is marked as not stated.
Side by side
| Feature | Diaper Reveal | John Lewis Wish List |
|---|---|---|
| Price | Free: no account, no app | Free; a John Lewis account is needed to create a list (per John Lewis's service page, checked 8 Nov 2026) |
| Account for guests | None | Guests can check out as a guest, per John Lewis |
| Add gifts from any shop | Yes: paste a product link from any online shop | John Lewis products; check johnlewis.com for whether other retailers can be added |
| Guests mark a gift as given | Yes, so nobody buys the same thing twice | Bought items are removed from the list, per John Lewis |
| Shopping in store | No: online only | Lists can be used in store with the John Lewis app, per John Lewis |
| Gifts for the UK from family abroad | Every guest is sent to a store in the parents' country, in pounds, or any UK shop you add | Depends on John Lewis delivering to the UK address; check delivery terms on johnlewis.com |
| Languages | 36, so a gran in Spain or an uncle in Poland can read the list in their own language | English |
| Gender reveal built in | Yes: free online gender reveal game on the same site | No |
When John Lewis Wish List is the better fit
- You want to choose a pram, cot or nursery furniture from John Lewis and let guests buy it there.
- You like the idea of browsing and scanning items in a store.
- You are happy for most gifts to come from one retailer.
When Diaper Reveal is the better fit
- You want the pram from a specialist, clothes from the high street and the basics from Amazon on one list.
- Grandparents or cousins live abroad and need a link in their own language.
- You want no account for you or your guests, and no app.
- You are also planning an online gender reveal and want both on one site.
Questions
- Is the John Lewis baby gift list free?
- John Lewis describes its Wish List as free, with a John Lewis account needed to create one. Its service has changed over the years (the older Gift List was replaced), so check johnlewis.com for current terms.
- Do guests need an account to buy from a John Lewis list?
- According to John Lewis, guests can check out without an account. Check the current checkout rules on johnlewis.com.
- Is the Diaper Reveal baby gift list free in the UK?
- Yes. Creating, sharing and managing a list is free, with no account and no app. Guests open one link in a browser. Some Amazon.co.uk links are affiliate links, so we may earn a small commission; the price for your guests does not change.
- Can I put John Lewis items on a Diaper Reveal list?
- Yes: paste the product link from johnlewis.com, or any other online shop, next to items from other retailers.
- Can I use both?
- Yes. Some families keep a John Lewis list for the big nursery items and a Diaper Reveal list for everything else, or for relatives abroad.
More comparisons
- Diaper Reveal vs Gendergram
- Diaper Reveal vs BabyReveal.party
- Diaper Reveal vs Reveal Together
- Diaper Reveal vs a Zoom gender reveal
- Diaper Reveal vs Partiful
- Diaper Reveal vs Evite
- Diaper Reveal vs MyRegistry, Babylist and GiftList
- Babylist alternatives (2026): free, any-store registries
- Amazon baby registry vs Diaper Reveal, plus 4 alternatives (2026)
- Diaper Reveal vs the Amazon.co.uk baby registry: a UK comparison
- Best virtual gender reveal websites compared
- Free online gender reveal game